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God the Father created light on
the very first day of the world.

2
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I think that's how it was, but I'm not
quite sure right now of my memory.

3
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He created light and darkness,

4
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and then the waters, and that was
the genesis of everything.

5
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On the fourth day He invented plants and
flowers, and up to here every thing's okay,
right?

6
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The flowers and the plants, and the grasses,

7
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and then on the fifth day He created the
animals. And all the animals are perfect,

8
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virtually angels, their
place in creation is perfect;

9
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on day six God created man;
and on the seventh day He rested.

10
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But there's also a problem. Because God
the Father didn't get His planning right.

11
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A single day
wasn't enough for the creation of Man.

12
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He should have worked on Man a little bit
longer. Instead of taking a Sunday rest.

13
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And why, after all, should the Eternal Father
need to take a rest, since he's...
perfect and infallible?

14
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What's the point of His taking a Sunday nap?

15
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He ought to have kept on working, since
by stopping his work on the sixth day
He didn't really finish us.

16
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He left us with the possibility of
further creation on our own

17
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completely unlike the animals.

18
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Animals don't create because the world they
belong to is already complete and perfect.

19
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But the human being can create, and this
ability could also lead to our self-destruction.

20
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That's why society doesn't work.

21
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We've got this capacity for the creation of art.

22
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Art is in fact the missing space between our
imperfection and what we see as perfection.

23
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Our potential as creators is also our ruin.

24
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Doubt, as far as I can see
is the centre of creativity.

25
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here's no such thing as creativity
combined with security.

26
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People in the market, people involved
with economics, want security.

27
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But real creativity has nothing
to do with security.

28
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Things that already are sure of themselves
no longer belong to the world or the sphere
of creativity.

29
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Creativity is not knowledge.
Creativity is searching for something,
and you don't know what it is.

30
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For something that's still unknown.

31
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It's discovering things that perhaps one
day may also belong to the great wide
world of real economics.

32
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So, anyone who limits or suffocates creativity
is paradoxically responsible also for ...

33
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destroying the economy they think they're
trying to defend by attempting to maintain
its security.

34
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Creativity has already lost the
battle with economics.

35
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We're now in the hands of...
we have to produce economic results.

36
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Which is to say that the artist is trapped in a
space between production and consumption,

37
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and these sorts of values, this way of
measuring human art and creativity has
ceased to be;

38
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this doesn't look to me like
the right scale of values.

39
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We live in a world of images
made by other people:

40
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made, edited, speeded up and
slowed down by other people;

41
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and these images are involved with the
various realities around us.

42
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There is no such thing as
future communication.

43
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Everything is communication. We live on
communication. We breathe communication.

44
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We live in a society of images. We believe
in what we're told by advertising and
communication

45
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...more than in what we really see.

46
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But, basically speaking,
there has always been a cross.

47
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There has always been a swastika.

48
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And there has always been a Coca-Cola.

49
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Once upon a time the cross was much
more important: there was an era of
the power of religion.

50
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Then came the time of political power,
the era of the swastika.

51
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Now what we've got is the dictatorship
of Coca-Cola.

52
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The great churches now are the Coca-Cola
companies, these enormous industries.

53
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So art, really, has always been contaminated,
and has to be contaminated,

54
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because art that's not contaminated
doesn't really mean anything.

55
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Caravaggio was a sodomite and a
homosexual, and didn't believe in God.

56
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The models he used for his angels and
madonnas were whores, rather than virgins.

57
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So, he too had to turn out an image
of virginity,

58
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though clearly he couldn't have
cared less about chastity.

59
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And I could hardly care less about Coca-Cola,

60
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but I work for these Coca-Cola corporations.

61
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Benetton's sweaters never meant anything at
all to me, and now mean even less than that.

62
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But they gave me a system for
self-expression.

63
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What finally survives won't surely
be Benetton's sweaters...

64
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the church madonnas
the purest of the purest virgins.

65
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What will finally remain is the human art
and creativity that had to confront
these problems.

66
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These ''no global'' people, moreover,
are very highly global.

67
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They're the most globalized people of all.

68
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So, I find that the things they have to say
are extremely interesting.

69
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Because, clearly there's a
problem with these multinationals.

70
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But the multinational corporations are
not themselves the problem:

71
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the problem is what do we want to
do with all these possibilities.

72
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There has always been globalization.

73
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For the perfect beings of the Book of Genesis
the problems of globalization don't exist:

74
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they have the world,
and the sun, and the air...

75
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Every thing's perfectly normal and natural;
but what do we mean when we talk about
globalization.

76
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instead of breaking the windows
at McDonald's, we can use McDonald's
for something else.

77
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This is something I've tried to do, and I've
attracted all the possible forms of criticism,

78
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especially from the world of the intelligentsia.